How to Write About Africa is a satirical essay by the Kenyan writer, activist and wit, Binyavanga Wainaina. It’s an interesting and illuminating read – a perfect antidote… Read more “How to Write About Africa”
Category: Marketing
Market ecologies
It’s a commonly held view that the world is hurtling through change at a breakneck pace. That our increasingly globalised culture is being changed by technological disruption… Read more “Market ecologies”
Online Nation
Ofcom’s Online Nation was released yesterday. It offers a useful insight into how and why people in the UK use online tools and resources. And the findings… Read more “Online Nation”
Developing Audiences
As someone who works in the Cultural Industry, I’m fascinated by the ongoing evolution of audiences: the way that some stick to what they know, detest change… Read more “Developing Audiences”
Ethics in Advertising
It’s no secret that I’ve worked in the world of Brand Marketing for many years. Advertising and PR are part of that mix. But like all such… Read more “Ethics in Advertising”
Producing culture
Working with cultural organisations and institutions, universities, academics and the wider landscape of cultural producers in the performing arts is exciting and demanding. Find out a little about what’s involved.
Looking ahead to 2018
The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers… Read more “Looking ahead to 2018”
