Marketing – Trends for 2016?

In an age where the late middle aged and middle income property owning demographic hold many of the financial cards, I’m interested to know what millenials (16-34 year olds) think and especially, how this impacts on marketing trends. With that in mind this (from Bauer Knowledge) is interesting:

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Exploring Community

‘Exploring Community’ – a recurring event looking:

to find out what really concerns local people
to ensure that different community groups get together – speed dating style
to erode some of the artificial / assumed boundaries between groups to ensure more cohesive working.

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Being a happy human

Unhappiness – yours and others – can be caused by many things.   Your own and other people’s behaviour for a start.   Using the examples of racism and sexism, let’s explore how we can be happy humans.   Racism, like sexism, happens because you collude with it. Is that a surprise? It shouldn’t be. Like any […]

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Leadership & Change: Bias, Stereotypes and the Impact on Organisational Behaviour

Binna Kandola is Senior Partner and co-founder of Pearn Kandola. His areas of expertise are diversity and inclusion, equal opportunities, assessment and development. He is particularly interested in understanding bias and finding ways to reduce it through effective leadership. In the video and presentation below, Binna Kandola cogently explains how leaders need to examine issues […]

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Change Management

Change management is the bane of every organisation. For the last year I’ve been involved in devising and implementing the marketing strategy for a not-for-profit.   The assumption is that the factors affecting nor-for-profits are different to those affecting conventional for-profit businesses, they’re not.   The same rules apply, though the responses may vary in emphasis.

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