I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has been carefully planned and tested. Amateurish this isn’t.
Tag: 2013
Social Media in the UK
What’s hot and what’s not in social media in the UK? Here goes. The UK is the most social country in the world. Are you surpised by that? I am. 51% of women and 49% of men in the UK use social media regularly – 52% of the population describe themselves as active social media users. The infographic below (from Offerpop) also shows that while 95% of 16- to 20-year-old Brits have used Facebook in the past month, it’s the 25- to 34-year-old age group that are the most active social media users. (more…)
Ben Okri: Lines in Potentis
I love words.
I love words because they carry meaning. (more…)
Under Milk Wood goes Reggae [Audio]
Under Dubwood take the words of Dylan Thomas spoken by Richard Burton and mixes them with the studio sounds of King Tubby. The result is a curiously displaced psychedelic skank, putting Llareggub somewhere just outside downtown Kingston, Jamaica. Love it! (more…)
Consumers: Ethics and Guilt
Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes. (more…)
Agility
Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too… Read more “Agility”
Changing China
China, like India, is changing rapidly. The drivers of the change and the reactions to it differ between both countries. Rapid urbanisation, an increase in accesss to… Read more “Changing China”
Street Art
Street art excites controversy. To some street art is graffiti, something unwanted, an attack on the urban fabric and their sense of safety within it. To others… Read more “Street Art”
The Chip Shop Awards [NSFW]
Billed as the worldwide advertising and design competition that has no rules, The Chip Shop Awards recognises creativity with no boundaries and no rules. I love it… Read more “The Chip Shop Awards [NSFW]”
The mobile train has left the station
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences,… Read more “The mobile train has left the station”
