Agile Marketing

I wrote a piece about ‘Agile Marketing’ a while back.   It included links to all sorts of useful resources.   But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has […]

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Social Media in the UK

What’s hot and what’s not in social media in the UK?   Here goes.   The UK is the most social country in the world.  Are you surpised by that?   I am.   51% of women and 49% of men in the UK use social media regularly – 52% of the population describe themselves as active social media […]

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Consumers: Ethics and Guilt

Consumers are increasingly turning to brands without heritage or history.   Why?   For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes.  

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Agility

Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten. And that’s the point – being timely.  If you’re after an exhaustive (but brilliant) definition of agile marketing, read this. If you’re after an example […]

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Changing China

China, like India, is changing rapidly.   The drivers of the change and the reactions to it differ between both countries.   Rapid urbanisation, an increase in accesss to education and educational attainment and better health are just some of the causes and effects of these changes.   Add to the mix a transition from production towards services […]

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Street Art

Street art excites controversy.   To some street art is graffiti, something unwanted, an attack on the urban fabric and their sense of safety within it.   To others street art is a means of expression, of enlivening and humanising urban spaces, introducing humour, colour and passion.  

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The mobile train has left the station

Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how.   With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative and […]

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