I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has been carefully planned and tested. Amateurish this isn’t.
Tag: 2013
Social Media in the UK
What’s hot and what’s not in social media in the UK? Here goes. The UK is the most social country in the world. Are you surpised by that? I am. 51% of women and 49% of men in the UK use social media regularly – 52% of the population describe themselves as active social media users. The infographic below (from Offerpop) also shows that while 95% of 16- to 20-year-old Brits have used Facebook in the past month, it’s the 25- to 34-year-old age group that are the most active social media users. (more…)
Ben Okri: Lines in Potentis
I love words.
I love words because they carry meaning. (more…)
Kate Tempest and Sinéad O’Connor [AUDIO]
This is sublime. Kate Tempest’s passionate poetry plays over Sinéad O’Connor’s 4’th and Vine. Stunning.
Under Milk Wood goes Reggae [Audio]
Under Dubwood take the words of Dylan Thomas spoken by Richard Burton and mixes them with the studio sounds of King Tubby. The result is a curiously displaced psychedelic skank, putting Llareggub somewhere just outside downtown Kingston, Jamaica. Love it! (more…)
Consumers: Ethics and Guilt
Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes. (more…)
Agility
Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too… Read more “Agility”
