It’s no secret that I’ve worked in the world of Brand Marketing for many years. Advertising and PR are part of that mix. But like all such skills, it’s what you do with them that counts more than the crude ‘numbers’ or ‘units’ sold.
I went to the Colnaghi opening. Yes, there were some consciously unusually dressed people, and a smattering of people there for the free drinks. But the art was breathtaking in its power and execution. Truly breathtaking.
Binna Kandola is Senior Partner and co-founder of Pearn Kandola. His areas of expertise are diversity and inclusion, equal opportunities, assessment and development. He is particularly interested in understanding bias and finding ways to reduce it through effective leadership. In the video and presentation below, Binna Kandola cogently explains how leaders need to examine issuesContinue reading “Leadership & Change: Bias, Stereotypes and the Impact on Organisational Behaviour”
I mean really. Do you really know what you want?
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how. With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative andContinue reading “The mobile train has left the station”
This infographic explains why video content can influence engagement, and sales.