Food waste bugs me. Food producers spend millions getting food to ‘look’ just right, often sacrificing flavour and nutrition in the process. Processing food for convenience consumes vast quantities of water and other scarce natural resources. In addition, our lack of understanding of where food really comes from and willingness to purchase food that ‘looks right’ helps create mountains of food waste and perpetuate an unhealthy diet. (more…)
Mobile has changed the way designers and developers look at web design. Can I verify this? Sure can: As this post from eConsultancy summarising the… Read more “Digital Design: Trends”
Binna Kandola is Senior Partner and co-founder of Pearn Kandola. His areas of expertise are diversity and inclusion, equal opportunities, assessment and development. He is particularly interested in understanding bias and finding ways to reduce it through effective leadership.
In the video and presentation below, Binna Kandola cogently explains how leaders need to examine issues like bias, stereotyping, group think, how we attend to information which confirms stereotypes, how and why some workplace interventions might enforce unconscious bias and how valuing ‘difference’ can maintain stereotypes.
If I put to you this riddle, what would your answer be?
A father and his son are in a car accident. The father dies instantly, and the son is taken to the nearest hospital. The doctor comes in and exlaims “I can’t operate on this boy.”
“Why not?” the nurse asks.
“Because he’s my son,” the doctor responds.
How is this possible?
Ultimately Kandola presents a challenge to engrained leadership practice, putting forward a new way of leading. It’s fascinating stuff. As marketers, leaders and as human beings, we are evolving. There is still much to do. Watch and learn.
Light is so important, especially in winter as nights draw in, skies go grey and all life seems in suspension. This unsettling look at light, seeping, is quite captivating.
Brand messages so often perpetuate stereotypes, usually gender based ones. Think of the soft-focus brand imagery where a mother’s lot is to nurture her angelic children while hubby does the ‘real’ stuff or the way that standards of ‘beauty’ consistently serve to undermine women’s perception of themselves and the way they look and behave.
Pantene Philippines have waded into the debate strongly. Their commercial was created to show how society labels women. Very interesting – a great example of how some brands are really connecting with consumers. The use of a female vocalist poignantly covering a well known song gives it an immediate emotional impact, making for a damning commentary on the way our society uses labels to denigrate.
I love words.
I love words because they carry meaning. (more…)
Earlier this year this wonderful response to Abercrombie & Fitch’s ‘brand’ police was issued by the gang at #Fitchthehomeless. As per my earlier post, it challenges the rather nasty assumptions at the heart of some brand marketing.
China, like India, is changing rapidly. The drivers of the change and the reactions to it differ between both countries. Rapid urbanisation, an increase in accesss to… Read more “Changing China”
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences,… Read more “The mobile train has left the station”