As someone who works in the Cultural Industry, I’m fascinated by the ongoing evolution of audiences: the way that some stick to what they know, detest change… Read more “Developing Audiences”
Data are being created in vast quantities every day. Finding value from data is a process of cultivation rather than one of extraction or refinement.
Our experience with oil has been fraught – Fortunes made at the cost of dwindling resources, bloody mercenary conflicts, a terrifying climate crisis. To extend the analogy, data spills have already happened. How much longer before we see dangerous data drilling practices? Or the negative long term effects from data pollution? (more…)
This infographic from Baynote tells the story about your data, social networks and how you are ultimately a target.
Customer behaviour is changing, and rapidly. I’ve already covered the rise of the smartphone and the challenges that throws up for mobile commerce. Then there are the… Read more “Customer Engagement: How & Why”