2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience forContinue reading “Content Marketing: What to look out for in 2014”
I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which hasContinue reading “Agile Marketing”
Guess what? The secret to good inbound marketing is content.
Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue of content marketing. Content marketing is increasingly important for businesses for one simple reason – communication may not be expensive any more but attention is. There are fiveContinue reading “(Paid for) Content Marketing”
If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression (like this blog), are changing publishing. Paywalls have been used by publishers as a means of shoring up revenues. Yet the real costs are being borne by youContinue reading “Publishing, it’s time to change”
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it is always about the bottom line.
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?
I’m looking at the book publishing world with great interest. The book publishing business model is facing some challenges and new opportunities.