Agile Marketing

I wrote a piece about ‘Agile Marketing’ a while back.   It included links to all sorts of useful resources.   But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has […]

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(Paid for) Content Marketing

Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue of content marketing.   Content marketing is increasingly important for businesses for one simple reason – communication may not be expensive any more but attention is. There are five […]

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Publishing, it’s time to change

If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression (like this blog), are changing publishing. Paywalls have been used by publishers as a means of shoring up revenues. Yet the real costs are being borne by you […]

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Online Video KPIs

I’ve written before about how online video and viral campaigns can benefit brands.   As with all content marketing, real measures of success go beyond mere views, it is always about the bottom line.  

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