2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience… Read more “Content Marketing: What to look out for in 2014”
China, like India, is changing rapidly. The drivers of the change and the reactions to it differ between both countries. Rapid urbanisation, an increase in accesss to… Read more “Changing China”
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences,… Read more “The mobile train has left the station”
Negative SEO is a set of dodgy practices which might superficially give you an SEO advantage or quick win. Negative SEO can also impact your business’s online… Read more “Negative SEO, don’t do it”
Looks like the BBC might be creating a free to use music player modelled on its iPlayer service (according to Strategy Eye). Like Spotify, this will offer… Read more “BBC Music Player?”
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”
This infographic from Baynote tells the story about your data, social networks and how you are ultimately a target.