Changing China

China, like India, is changing rapidly.   The drivers of the change and the reactions to it differ between both countries.   Rapid urbanisation, an increase in accesss to education and educational attainment and better health are just some of the causes and effects of these changes.   Add to the mix a transition from production towards services […]

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The mobile train has left the station

Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how.   With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative and […]

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Online Video KPIs

I’ve written before about how online video and viral campaigns can benefit brands.   As with all content marketing, real measures of success go beyond mere views, it is always about the bottom line.  

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Social Video

What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video.  Some of the findings may surprise you.

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Digital IQ

Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations.   It’s a truism that digitising business operations, in particular marketing and communications, can deliver cost benefits.   It’s equally true that this is only the case after thorough scoping and solid investment.

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Nature by numbers

This inspiring short film by Cristobal Vila and Eterea Studios explains the mathematics behind nature’s deceptively simple and beautiful forms better than words ever could.

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The social CEO

For CEOs, the benefits of social media are no longer just rumors or wishful thinking. How are CEOs using social media? What exactly are the benefits? And most importantly, what does the future hold for social media and the world of business?

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