2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience… Read more “Content Marketing: What to look out for in 2014”
China, like India, is changing rapidly. The drivers of the change and the reactions to it differ between both countries. Rapid urbanisation, an increase in accesss to… Read more “Changing China”
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences,… Read more “The mobile train has left the station”
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”
This infographic from Baynote tells the story about your data, social networks and how you are ultimately a target.
Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster… Read more “The future might be mobile, but what about the customer?”
What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic… Read more “Social Video”
Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations. It’s a truism that digitising business operations, in particular marketing and communications, can… Read more “Digital IQ”
This inspiring short film by Cristobal Vila and Eterea Studios explains the mathematics behind nature’s deceptively simple and beautiful forms better than words ever could.
For CEOs, the benefits of social media are no longer just rumors or wishful thinking. How are CEOs using social media? What exactly are the benefits? And… Read more “The social CEO”