Content Marketing: What to look out for in 2014

2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience forContinue reading “Content Marketing: What to look out for in 2014”

Changing China

China, like India, is changing rapidly.   The drivers of the change and the reactions to it differ between both countries.   Rapid urbanisation, an increase in accesss to education and educational attainment and better health are just some of the causes and effects of these changes.   Add to the mix a transition from production towards servicesContinue reading “Changing China”

The mobile train has left the station

Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how.   With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative andContinue reading “The mobile train has left the station”

The future might be mobile, but what about the customer?

Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster offering a week’s holiday in the sun for a bargain price. All you have to do is scan the QR code, authenticate your cardholder credentials and hey prestoContinue reading “The future might be mobile, but what about the customer?”

Social Video

What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video.  Some of the findings may surprise you.

Digital IQ

Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations.   It’s a truism that digitising business operations, in particular marketing and communications, can deliver cost benefits.   It’s equally true that this is only the case after thorough scoping and solid investment.