Light

Light is so important, especially in winter as nights draw in, skies go grey and all life seems in suspension.   This unsettling look at light, seeping, is quite captivating.

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Agile Marketing

I wrote a piece about ‘Agile Marketing’ a while back.   It included links to all sorts of useful resources.   But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has […]

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Consumers: Ethics and Guilt

Consumers are increasingly turning to brands without heritage or history.   Why?   For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes.  

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Video Optimisation

Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content.   If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.

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Online Video KPIs

I’ve written before about how online video and viral campaigns can benefit brands.   As with all content marketing, real measures of success go beyond mere views, it is always about the bottom line.  

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We’re changing the world

Science tells us that we are now in the geological epoch known as the Holocene. This era has lasted for 12,000 years and encompasses the rise of humanity since the last ice age. Some scientists now think we have actually entered a new era, called the Anthropocene, an era in which the world no longer […]

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The end of economic growth?

Fossil fuel depletion, and an awareness that these fuels have negative environmental impacts and economic consequences are lending credence to the notion of an ‘end of economic growth’.   We have been growing on borrowed time. Alternative energy resources will need massive investment and decades of innovation and refinement before they can come anywhere near plugging […]

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Social Video

What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video.  Some of the findings may surprise you.

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