Light is so important, especially in winter as nights draw in, skies go grey and all life seems in suspension. This unsettling look at light, seeping, is quite captivating.
Brand messages so often perpetuate stereotypes, usually gender based ones. Think of the soft-focus brand imagery where a mother’s lot is to nurture her angelic children while hubby does the ‘real’ stuff or the way that standards of ‘beauty’ consistently serve to undermine women’s perception of themselves and the way they look and behave.
Pantene Philippines have waded into the debate strongly. Their commercial was created to show how society labels women. Very interesting – a great example of how some brands are really connecting with consumers. The use of a female vocalist poignantly covering a well known song gives it an immediate emotional impact, making for a damning commentary on the way our society uses labels to denigrate.
I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has been carefully planned and tested. Amateurish this isn’t.
I love words.
I love words because they carry meaning. (more…)
Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes. (more…)
Earlier this year this wonderful response to Abercrombie & Fitch’s ‘brand’ police was issued by the gang at #Fitchthehomeless. As per my earlier post, it challenges the rather nasty assumptions at the heart of some brand marketing.
By creating false standards of beauty we undermine ourselves. Its not big or clever.