There is feedback and then …

Some feedback lives with you forever, usually because it betrays zero understanding of the creative process. Well this marvellous bunch of creatives from Ireland have come up trumps with a series of A3 posters (in aid of charity) – they’ve been creative with appalling feedback. If you’ve ever been one of these clients, […]

Content Marketing: What to look out for in 2014

2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience for […]

Video Optimisation

Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.

Quiet genius

This is a great example of media promoting a cause. Disco grew out of marginalised subcultures – black, Latino and gay – with an inherent message of unity and self-expression. Now, English Disco Lovers are aiming to take the English Defence League (a far-right bunch of thugs) no. 1 position on Google. Go on, do […]

What is missing?

One in five mammals, one in three amphibians, one in eight birds and one in three fish of those so far assessed are under threat of extinction. The assumption that we in the developed world are doing a better job at conservation is also shaken by the ‘What is missing’ initiative.

We’re changing the world

Science tells us that we are now in the geological epoch known as the Holocene. This era has lasted for 12,000 years and encompasses the rise of humanity since the last ice age. Some scientists now think we have actually entered a new era, called the Anthropocene, an era in which the world no longer […]

The end of economic growth?

Fossil fuel depletion, and an awareness that these fuels have negative environmental impacts and economic consequences are lending credence to the notion of an ‘end of economic growth’. We have been growing on borrowed time. Alternative energy resources will need massive investment and decades of innovation and refinement before they can come anywhere near plugging […]

Social Video

What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video. Some of the findings may surprise you.

Data Visualisation

Data visualisation has unparalleled impact. What would you rather do, wade through strings of data or see the results in one snapshot? I grant, I’d probably want to do both in case there was another story, or nuance, I might pick out from the actual data. Why spoil a good story before it’s even […]