Looking ahead to 2018

The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work harder and smarter than before. As Jay Baer puts it: “If your stories are all about your products and services, that’s not storytelling. It’s aContinue reading “Looking ahead to 2018”

There is feedback and then …

Some feedback lives with you forever, usually because it betrays zero understanding of the creative process.   Well this marvellous bunch of creatives from Ireland have come up trumps with a series of A3 posters (in aid of charity) – they’ve been creative with appalling feedback.   If you’ve ever been one of these clients,Continue reading “There is feedback and then …”

Leadership & Change: Bias, Stereotypes and the Impact on Organisational Behaviour

Binna Kandola is Senior Partner and co-founder of Pearn Kandola. His areas of expertise are diversity and inclusion, equal opportunities, assessment and development. He is particularly interested in understanding bias and finding ways to reduce it through effective leadership. In the video and presentation below, Binna Kandola cogently explains how leaders need to examine issuesContinue reading “Leadership & Change: Bias, Stereotypes and the Impact on Organisational Behaviour”

Content Marketing: What to look out for in 2014

2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience forContinue reading “Content Marketing: What to look out for in 2014”

Agile Marketing

I wrote a piece about ‘Agile Marketing’ a while back.   It included links to all sorts of useful resources.   But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which hasContinue reading “Agile Marketing”

Agility

Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten. And that’s the point – being timely.  If you’re after an exhaustive (but brilliant) definition of agile marketing, read this. If you’re after an exampleContinue reading “Agility”