The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers… Read more “Looking ahead to 2018”
Some feedback lives with you forever, usually because it betrays zero understanding of the creative process. Well this marvellous bunch of creatives from Ireland have come up trumps with a series of A3 posters (in aid of charity) – they’ve been creative with appalling feedback. If you’ve ever been one of these clients, look away now.
On St Patrick’s day I salute these Irish creatives for their wit and chutzpah. Sláinte agus táinte!
All credit to: http://sharpsuits.net/Home
Binna Kandola is Senior Partner and co-founder of Pearn Kandola. His areas of expertise are diversity and inclusion, equal opportunities, assessment and development. He is particularly interested in understanding bias and finding ways to reduce it through effective leadership.
In the video and presentation below, Binna Kandola cogently explains how leaders need to examine issues like bias, stereotyping, group think, how we attend to information which confirms stereotypes, how and why some workplace interventions might enforce unconscious bias and how valuing ‘difference’ can maintain stereotypes.
If I put to you this riddle, what would your answer be?
A father and his son are in a car accident. The father dies instantly, and the son is taken to the nearest hospital. The doctor comes in and exlaims “I can’t operate on this boy.”
“Why not?” the nurse asks.
“Because he’s my son,” the doctor responds.
How is this possible?
Ultimately Kandola presents a challenge to engrained leadership practice, putting forward a new way of leading. It’s fascinating stuff. As marketers, leaders and as human beings, we are evolving. There is still much to do. Watch and learn.
In a lengthier piece a while back I explained what Agile marketing was and provided numeous links to resources and examples. The infographic below explains agile marketing, neatly.
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience… Read more “Content Marketing: What to look out for in 2014”
Brand messages so often perpetuate stereotypes, usually gender based ones. Think of the soft-focus brand imagery where a mother’s lot is to nurture her angelic children while hubby does the ‘real’ stuff or the way that standards of ‘beauty’ consistently serve to undermine women’s perception of themselves and the way they look and behave.
Pantene Philippines have waded into the debate strongly. Their commercial was created to show how society labels women. Very interesting – a great example of how some brands are really connecting with consumers. The use of a female vocalist poignantly covering a well known song gives it an immediate emotional impact, making for a damning commentary on the way our society uses labels to denigrate.
I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has been carefully planned and tested. Amateurish this isn’t.
Marketers can learn from this – consumers make emotional decision.<div style=”margin-bottom:5px”> <strong> <a href=”https://www.slideshare.net/UKUPA/denise-slides” title=”Emotional UX by Denise Hampson” target=”_blank”>Emotional UX by Denise Hampson</a> </strong> from <strong><a href=”http://www.slideshare.net/UKUPA” target=”_blank”>UXPA UK</a></strong> </div>