In an age where the late middle aged and middle income property owning demographic hold many of the financial cards, I’m interested to know what millenials (16-34… Read more “Marketing – Trends for 2016?”
Tag: content marketing
Digital Design: Trends
Mobile has changed the way designers and developers look at web design. Can I verify this? Sure can: As this post from eConsultancy summarising the… Read more “Digital Design: Trends”
Agile Marketing Explained
In a lengthier piece a while back I explained what Agile marketing was and provided numeous links to resources and examples. The infographic below explains agile marketing, neatly.
Content Marketing: What to look out for in 2014
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience… Read more “Content Marketing: What to look out for in 2014”
Agile Marketing
I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has been carefully planned and tested. Amateurish this isn’t.
Emotional Decision Making
Marketers can learn from this – consumers make emotional decision.
<div style=”margin-bottom:5px”> <strong> <a href=”https://www.slideshare.net/UKUPA/denise-slides” title=”Emotional UX by Denise Hampson” target=”_blank”>Emotional UX by Denise Hampson</a> </strong> from <strong><a href=”http://www.slideshare.net/UKUPA” target=”_blank”>UXPA UK</a></strong> </div>Social Media in the UK
What’s hot and what’s not in social media in the UK? Here goes. The UK is the most social country in the world. Are you surpised by that? I am. 51% of women and 49% of men in the UK use social media regularly – 52% of the population describe themselves as active social media users. The infographic below (from Offerpop) also shows that while 95% of 16- to 20-year-old Brits have used Facebook in the past month, it’s the 25- to 34-year-old age group that are the most active social media users. (more…)
