Food Waste

Food waste bugs me. Food producers spend millions getting food to ‘look’ just right, often sacrificing flavour and nutrition in the process.   Processing food for convenience consumes vast quantities of water and other scarce natural resources.   In addition, our lack of understanding of where food really comes from and willingness to purchase food thatContinue reading “Food Waste”

There is feedback and then …

Some feedback lives with you forever, usually because it betrays zero understanding of the creative process.   Well this marvellous bunch of creatives from Ireland have come up trumps with a series of A3 posters (in aid of charity) – they’ve been creative with appalling feedback.   If you’ve ever been one of these clients,Continue reading “There is feedback and then …”

Digital Design: Trends

Mobile has changed the way designers and developers look at web design.   Can I verify this?   Sure can: As this post from eConsultancy summarising the TNS research commissioned by Google shows, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32% of those surveyed as comparedContinue reading “Digital Design: Trends”

Banks v Credit Unions

Quite aside from marketing and communications, I am also a voluntary board member of various socially active organisations.   As part of these activities I’ve seen at first hand how poverty affects people, but also how people react to negative situations and create positive outcomes for themselves.  

Leadership & Change: Bias, Stereotypes and the Impact on Organisational Behaviour

Binna Kandola is Senior Partner and co-founder of Pearn Kandola. His areas of expertise are diversity and inclusion, equal opportunities, assessment and development. He is particularly interested in understanding bias and finding ways to reduce it through effective leadership. In the video and presentation below, Binna Kandola cogently explains how leaders need to examine issuesContinue reading “Leadership & Change: Bias, Stereotypes and the Impact on Organisational Behaviour”

Content Marketing: What to look out for in 2014

2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience forContinue reading “Content Marketing: What to look out for in 2014”