About Sanjit Chudha


Sanjit has worked in a variety of senior marketing, audience development, communications, digital publishing, branding and fundraising roles with and for organisations like Talawa Theatre Company, Telegraph Media Group, TalkTalk, Creative Nation, Dentsu Aegis Network (Aegis Media), Tiscali, Havas Media, Vivendi, The Millennium Commission, DCMS, Conran, NGOs and others. Currently, Sanjit leads Audience Development, Marketing, PR, and Digital Content and Communications at the Museum of the Home as their Director of Audiences. See Sanjit’s LinkedIn for more.

At Talawa Theatre Company, Sanjit led the rebranding of the organisation and managed all aspects of the way the company communicated its work; whether fundraising, PR, crisis comms, social media or newsletters, a clear narrative was understood within Talawa and outside the organisation. Sanjit also grew his role to encompass Talawa’s CRM and GDPR compliance.

By devising ambitious Audience Development and Digital strategies and placing these at the heart of Talawa’s work, Sanjit ensured that audiences received a great visitor experience. Hardwiring Talawa’s values into audience development and engagement was recognised by Arts Council England awarding Talawa an uplift in its NPO funding, making the company one of a very few NPOs to receive such recognition in the 2018-2022 funding round, and again even more substantially in the post-pandemic 2023 to 2026 funding round. Sanjit writes about the experience of growing and diversifying audiences here.

Arts/Media Activism

Sanjit has spoken at The Royal Academy on ‘decolonising culture’, as well as ‘Reimagining Britain’ at Queen Mary, University of London with Wasafiri Magazine.

Sanjit is also one of 40 ground breakers using culture and creativity to make a difference in society using the arts as launchpads for wider conversations on the issues which affect society; the results are documented in Equal Stages: Standing Up for Identity and Integrity in the Performing Arts.

Sanjit has also featured in The Stage, discussing, among many subjects, audience development and the importance of deep listening, has written about Audience Development here, and contributed to a book on developing audiences from print publishing to digital.

It’s this combination of listening, researching and then acting which underpins Sanjit’s involvement in the renaming of the Haberdashers’ Aske’s schools and the ongoing debate over Robert Aske’s statue and legacy.

Spare Time

In his spare time Sanjit created and managed more than one local forum on Facebook, previously chaired and shaped the creative direction of an arts festival extending participation, variety and its reach into new audiences, in addition to building partnerships with arts institutions including Goldsmiths. 

Sanjit’s series of podcasts ‘Telling it like it is‘ have offered space for people to explore ideas like History, Technology and ‘Home’ and have featured luminaries like Professor Corinne Fowler, Chinonyerem Odimba, Natacha Atlas, and Ian Douglas.

Alongside these activities, Sanjit also set up and advised on the management of various charities and social businesses and mentored others through their development.

Sanjit’s interests are wide, and in no particular order he writes about culture, communication, marketing, media, food and ideas.

Views and opinions on this website are Sanjit’s own.

Get in touch

Contact Sanjit via Twitter or  email him