culture, marketing, communication, media, food and ideas
Food waste bugs me. Food producers spend millions getting food to ‘look’ just right, often sacrificing flavour and nutrition in the process. Processing food for convenience consumes vast quantities of water and other scarce natural resources. In addition, our lack of understanding of where food really comes from and willingness to purchase food that […]
Read More Food WasteWhat do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common?
Read More Youth 100: What 18-24 Year Olds think about BrandsI couldn’t agree more with the sentiment that men of quality do not fear equality. I’m amazed that some men think it demeaning to cook or clean, or wield a needle and thread. Just as I am by women who balk at wielding a hammer or turning a screwdriver. To me the almost obsessive focus […]
Read More Men of quality do not fear equalityEver wondered what the average age of a Facebook user is? Does the gender balance of a social media application have an impact on what it achieves for its users? Do, and should, demographics play a part in the way brands use social media to reach audiences? The answer to the last question is […]
Read More Social Media DemographicsOr how technology and social media might have changed things, not necessarily for the better . . . it’s always a balancing act:
Read More Modern mannersGoogle+ is the search giant’s latest social venture. There’s been a lot of negative reaction to Google’s past social ventures. Google Wave was cast into the dustbin of history largely because of a lack of mass adoption – there was little actually wrong with it. Ditto Google Buzz. Perhaps with Google+, Google has created something […]
Read More Why Google+ just might work, or then again . . .Will Google succeed in taking on Facebook? What do you think? Google is only releasingGoogle+ via invite to limited numbers. That way they can react quickly to feedback and implement changes quickly without upsetting a lot of users. The service will gradually open up to the general public. Google+ enters the fray as […]
Read More Google +SEO for Video, sounds technical and intimidating doesn’t it? It isn’t. Like most web related activities, SEO (Search Engine Optimisation) is about getting your web content seen by as many people as possible. The fun part is making sure that content is presented to the right people, relevantly.
Read More SEO for VideoHot on the heels of my last post about viral video, comes this research infographic from Lab42. The Lab42 research found that the convergence of media and technology has dramatically changed how Americans are watching TV, especially for those under the age of 30.
Read More Technology and TVI’m often asked how video can be optimised either to go viral or to deliver great SEO . . . ultimately to deliver a memorable and positive brand message.
Read More To be or not to be . . . viral?