The time is right to unravel the meaning of ‘home’ for our changing times. Why, and how?
War has become a metaphor much-used by politicians in recent weeks – ‘the battle against this deadly virus‘. It looks more and more like a sad hangover from the jingoistic bluster of the farce that was Brexit.
It’s no secret that I’ve worked in the world of Brand Marketing for many years. Advertising and PR are part of that mix. But like all such skills, it’s what you do with them that counts more than the crude ‘numbers’ or ‘units’ sold.