It’s no secret that I’ve worked in the world of Brand Marketing for many years. Advertising and PR are part of that mix. But like all such skills, it’s what you do with them that counts more than the crude ‘numbers’ or ‘units’ sold.
The failure to understand the values, motivations and desires of Millennials is dangerous at best, stupid at worst.
What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common?
I mean really. Do you really know what you want?
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how. With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative andContinue reading “The mobile train has left the station”
To put it another way, “it’s all about the economy stupid!”.
This infographic from Baynote tells the story about your data, social networks and how you are ultimately a target.
Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster offering a week’s holiday in the sun for a bargain price. All you have to do is scan the QR code, authenticate your cardholder credentials and hey prestoContinue reading “The future might be mobile, but what about the customer?”