Stories are a powerful source of self-persuasion, even identity. That’s why they are as empowering as they are dangerous.
We’re at a point in time where taking positive actions has become a conscious choice. We need change. In three short months we’ve gone from a situation where there was widespread support for Government actions to one where the exact opposite applies. This lack of faith carries across our social spaces – whether arts organisations,Continue reading “Taking Positive Actions”
Erasing TV programmes like Little Britain, League of Gentlemen, The Mighty Boosh, Fawlty Towers, or films like Gone With The Wind and others seems very of the moment.
It’s no secret that I’ve worked in the world of Brand Marketing for many years. Advertising and PR are part of that mix. But like all such skills, it’s what you do with them that counts more than the crude ‘numbers’ or ‘units’ sold.
The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work harder and smarter than before. As Jay Baer puts it: “If your stories are all about your products and services, that’s not storytelling. It’s aContinue reading “Looking ahead to 2018”
The failure to understand the values, motivations and desires of Millennials is dangerous at best, stupid at worst.
You must have seen the Robert Dyas christmas advertisement. Some say it’s a play on Red House (a US based furniture company), others that it’s an attempt at ‘weird’ to gain attention by standing out against all the glossy christmas ads, yet others say that it reflects a well meant desire for inclusive diversity …Continue reading “Robert Dyas: The Power of ‘Ordinary’”
In an age where the late middle aged and middle income property owning demographic hold many of the financial cards, I’m interested to know what millenials (16-34 year olds) think and especially, how this impacts on marketing trends. With that in mind this (from Bauer Knowledge) is interesting:
What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common?
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience forContinue reading “Content Marketing: What to look out for in 2014”