It’s no secret that I’ve worked in the world of Brand Marketing for many years. Advertising and PR are part of that mix. But like all such… Read more “Ethics in Advertising”
The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers… Read more “Looking ahead to 2018”
The failure to understand the values, motivations and desires of Millennials is dangerous at best, stupid at worst.
You must have seen the Robert Dyas christmas advertisement. Some say it’s a play on Red House (a US based furniture company), others that it’s an attempt… Read more “Robert Dyas: The Power of ‘Ordinary’”
In an age where the late middle aged and middle income property owning demographic hold many of the financial cards, I’m interested to know what millenials (16-34… Read more “Marketing – Trends for 2016?”
What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common? (more…)
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience… Read more “Content Marketing: What to look out for in 2014”