China, like India, is changing rapidly. The drivers of the change and the reactions to it differ between both countries. Rapid urbanisation, an increase in accesss to… Read more “Changing China”
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences,… Read more “The mobile train has left the station”
This infographic explains why video content can influence engagement, and sales.
Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want… Read more “Video Optimisation”
Mobile technology is spurring entrepreneurial led economic growth in East Africa. There are lessons here for the developed world too, low-cost accessible technology can be put into… Read more “Technology in East Africa”
I couldn’t agree more with the sentiment that men of quality do not fear equality. I’m amazed that some men think it demeaning to cook or clean,… Read more “Men of quality do not fear equality”
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”