Mobile has changed the way designers and developers look at web design. Can I verify this? Sure can: As this post from eConsultancy summarising the TNS research commissioned by Google shows, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32% of those surveyed as compared […]Read More Digital Design: Trends
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience for […]Read More Content Marketing: What to look out for in 2014
This infographic explains why video content can influence engagement, and sales.Read More Video content is powerful
Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.Read More Video Optimisation
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it is always about the bottom line.Read More Online Video KPIs
What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video. Some of the findings may surprise you.Read More Social Video
SEO for Video, sounds technical and intimidating doesn’t it? It isn’t. Like most web related activities, SEO (Search Engine Optimisation) is about getting your web content seen by as many people as possible. The fun part is making sure that content is presented to the right people, relevantly.Read More SEO for Video
I’m often asked how video can be optimised either to go viral or to deliver great SEO . . . ultimately to deliver a memorable and positive brand message.Read More To be or not to be . . . viral?