Mobile has changed the way designers and developers look at web design. Can I verify this? Sure can: As this post from eConsultancy summarising the… Read more “Digital Design: Trends”
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience… Read more “Content Marketing: What to look out for in 2014”
This infographic explains why video content can influence engagement, and sales.
Why does the topic you’re explaining matter? Why, more importantly, does it matter to your prospective customer’s life? Why will your solution or product make that person’s… Read more “Why, why, why?”
Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want… Read more “Video Optimisation”
Negative SEO is a set of dodgy practices which might superficially give you an SEO advantage or quick win. Negative SEO can also impact your business’s online… Read more “Negative SEO, don’t do it”
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”
What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic… Read more “Social Video”
Digital Marketing is not just about marketing using online channels. Digital Marketing is very much about creating links to the real world and updating the offline experience.