Social Media Demographics

Ever wondered what the average age of a Facebook user is?   Does the gender balance of a social media application have an impact on what it achieves for its users?   Do, and should, demographics play a part in the way brands use social media to reach audiences?   The answer to the last question isContinue reading “Social Media Demographics”

Digital IQ

Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations.   It’s a truism that digitising business operations, in particular marketing and communications, can deliver cost benefits.   It’s equally true that this is only the case after thorough scoping and solid investment.