Looking ahead to 2018

The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work harder and smarter than before. As Jay Baer puts it: “If your stories are all about your products and services, that’s not storytelling. It’s a […]

Youth 100: What 18-24 Year Olds think about Brands

What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common?

Web Design Trends

A strong driver of changes in web and digital design, according to other trend research, is the humanisation of brands whether facing up to a SNAFU or a wholesale change to the way they operate and communicate. I won’t bore you with the detail, instead have fun and take a look at some of these […]

2012: Trends to prepare for

The acceleration of change globally will be a continuing feature of life in 2012 according to most analysts including McKinsey, The Economist, Euro RSCG, Trendwatching, and Global Trends. This post summarises the trends to prepare for in 2012 and draws together resources which list these in greater detail – links are included within this post. […]