Data Visualisation

Data visualisation has unparalleled impact. What would you rather do, wade through strings of data or see the results in one snapshot? I grant, I’d probably want to do both in case there was another story, or nuance, I might pick out from the actual data. Why spoil a good story before it’s even […]

Social Networks Tell A Story

We thinks of social networks and social media as ubiquitous, and maybe even amorphous. Yet there are discernible patterns in both the usage of social networks and the approaches they take to connect people which tell a story.

Storm: Tim Minchin

A great animation but also a wonderful diatribe against know-it-all dinner party guests. Tim Minchin is the writer and performer. This brings to mind some of those wonderful jazz poets Giles Peterson used to play, top dressed with the acid satire of Tom Lehrer.

Mobile Gaming: The who, why, when and where.

Who plays mobile games, why, when and where?

Generations and Gadgets

A recent Pew study surveyed more than 3,000 American adults towards the end of 2010 to identify generations and their gadgets.

SEO for Video

SEO for Video, sounds technical and intimidating doesn’t it? It isn’t. Like most web related activities, SEO (Search Engine Optimisation) is about getting your web content seen by as many people as possible. The fun part is making sure that content is presented to the right people, relevantly.

Technology and TV

Hot on the heels of my last post about viral video, comes this research infographic from Lab42. The Lab42 research found that the convergence of media and technology has dramatically changed how Americans are watching TV, especially for those under the age of 30.

To be or not to be . . . viral?

I’m often asked how video can be optimised either to go viral or to deliver great SEO . . . ultimately to deliver a memorable and positive brand message.

Content: A history (infographic)

A clever infogfraphic by Sheldrake and Karoshikula outlining the fast changing nature of content production. Source: PhilipSheldrake.com

Madness . . .

The opening weeks of 2011. An increase in VAT (Value Added Tax) by the Government from 17.5% to 20%. Marketing budgets, by contracts, have increased by 0.5% at the end of Q3 2010 according to the IPA Bellwether Report. Client-side decision makers will have to bargain keenly with agencies, perhaps even revisit existing contracts and […]