Be future friendly

I’m usually one for silver linings to dark clouds. I’m also someone who has worked in the digital space for 20+ years. I know that ‘clean, streamlined and paperless’ communication isn’t really environmentally friendly.

Digital IQ

Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations.   It’s a truism that digitising business operations, in particular marketing and communications, can deliver cost benefits.   It’s equally true that this is only the case after thorough scoping and solid investment.