I’m usually one for silver linings to dark clouds. I’m also someone who has worked in the digital space for 20+ years. I know that ‘clean, streamlined and paperless’ communication isn’t really environmentally friendly.
Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations. It’s a truism that digitising business operations, in particular marketing and communications, can deliver cost benefits. It’s equally true that this is only the case after thorough scoping and solid investment.
A recent Pew study surveyed more than 3,000 American adults towards the end of 2010 to identify generations and their gadgets.
I’m often asked how video can be optimised either to go viral or to deliver great SEO . . . ultimately to deliver a memorable and positive brand message.