The future might be mobile, but what about the customer?

Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster offering a week’s holiday in the sun for a bargain price. All you have to do is scan the QR code, authenticate your cardholder credentials and hey prestoContinue reading “The future might be mobile, but what about the customer?”

Do Good & Add Value

I’ve written before about how companies that add value for customers will be the ones that succeed. As if on cue, here comes an interactive infographic from Levi’s which highlights their new range of jeans which uses far less water in maufacture and whose production ensures that the water used in making them leaves theContinue reading “Do Good & Add Value”

The end of economic growth?

Fossil fuel depletion, and an awareness that these fuels have negative environmental impacts and economic consequences are lending credence to the notion of an ‘end of economic growth’.   We have been growing on borrowed time. Alternative energy resources will need massive investment and decades of innovation and refinement before they can come anywhere near pluggingContinue reading “The end of economic growth?”

Social Media Demographics

Ever wondered what the average age of a Facebook user is?   Does the gender balance of a social media application have an impact on what it achieves for its users?   Do, and should, demographics play a part in the way brands use social media to reach audiences?   The answer to the last question isContinue reading “Social Media Demographics”

China and Social Networking

With more than 500 million internet users, widely available high speed internet access, fragmented families, growing wealth and urbanisation, a generation of children with no siblings and a mistrust of government controlled media, China has seen social networking grow exponentially in the last few years.   The infographic below outlines what’s behind the growth in greaterContinue reading “China and Social Networking”

Web Design Trends

A strong driver of changes in web and digital design, according to other trend research, is the humanisation of brands whether facing up to a SNAFU or a wholesale change to the way they operate and communicate.   I won’t bore you with the detail, instead have fun and take a look at some of theseContinue reading “Web Design Trends”

2012: Trends to prepare for

The acceleration of change globally will be a continuing feature of life in 2012 according to most analysts including McKinsey, The Economist, Euro RSCG, Trendwatching, and Global Trends.   This post summarises the trends to prepare for in 2012 and draws together resources which list these in greater detail – links are included within this post.Continue reading “2012: Trends to prepare for”