In an age where the late middle aged and middle income property owning demographic hold many of the financial cards, I’m interested to know what millenials (16-34… Read more “Marketing – Trends for 2016?”
‘Exploring Community’ – a recurring event looking:
to find out what really concerns local people
to ensure that different community groups get together – speed dating style
to erode some of the artificial / assumed boundaries between groups to ensure more cohesive working.
Food waste bugs me. Food producers spend millions getting food to ‘look’ just right, often sacrificing flavour and nutrition in the process. Processing food for convenience consumes vast quantities of water and other scarce natural resources. In addition, our lack of understanding of where food really comes from and willingness to purchase food that ‘looks right’ helps create mountains of food waste and perpetuate an unhealthy diet. (more…)
Mobile has changed the way designers and developers look at web design. Can I verify this? Sure can: As this post from eConsultancy summarising the… Read more “Digital Design: Trends”
What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common? (more…)
Binna Kandola is Senior Partner and co-founder of Pearn Kandola. His areas of expertise are diversity and inclusion, equal opportunities, assessment and development. He is particularly interested in understanding bias and finding ways to reduce it through effective leadership.
In the video and presentation below, Binna Kandola cogently explains how leaders need to examine issues like bias, stereotyping, group think, how we attend to information which confirms stereotypes, how and why some workplace interventions might enforce unconscious bias and how valuing ‘difference’ can maintain stereotypes.
If I put to you this riddle, what would your answer be?
A father and his son are in a car accident. The father dies instantly, and the son is taken to the nearest hospital. The doctor comes in and exclaims “I can’t operate on this boy.”
“Why not?” the nurse asks.
“Because he’s my son,” the doctor responds.
How is this possible?
Ultimately Kandola presents a challenge to engrained leadership practice, putting forward a new way of leading. It’s fascinating stuff. As marketers, leaders and as human beings, we are evolving. There is still much to do. Watch and learn.
Marketers can learn from this – consumers make emotional decision.<div style=”margin-bottom:5px”> <strong> <a href=”https://www.slideshare.net/UKUPA/denise-slides” title=”Emotional UX by Denise Hampson” target=”_blank”>Emotional UX by Denise Hampson</a> </strong> from <strong><a href=”http://www.slideshare.net/UKUPA” target=”_blank”>UXPA UK</a></strong> </div>