Social Media Demographics

Ever wondered what the average age of a Facebook user is?   Does the gender balance of a social media application have an impact on what it achieves for its users?   Do, and should, demographics play a part in the way brands use social media to reach audiences?   The answer to the last question isContinue reading “Social Media Demographics”

How algorithms control online information

It may sound unexciting, but the transition from human editors and curators to algorithmic engines powering the likes of Google and Facebook is changing what we see, when and how. Ethical considerations are flexible and are, in my view, necessarily human decisions.   The mechanised approach to managing online data takes little account of ethics.   ThisContinue reading “How algorithms control online information”

China and Social Networking

With more than 500 million internet users, widely available high speed internet access, fragmented families, growing wealth and urbanisation, a generation of children with no siblings and a mistrust of government controlled media, China has seen social networking grow exponentially in the last few years.   The infographic below outlines what’s behind the growth in greaterContinue reading “China and Social Networking”

Digital ‘dark arts’

The free online encyclopaedia Wikipedia was one of the early successes of the online space.   Up there with Google or Facebook as a major online destination site, it differs from the aforementioned by studiously avoiding commercialism. The Wikipedia model relies on a communal approach to creating, editing and maintaining its entries.   There’s the rub forContinue reading “Digital ‘dark arts’”

Google +

Will Google succeed in taking on Facebook?   What do you think? Google is only releasingGoogle+ via invite to limited numbers.    That way they can react quickly to feedback and implement changes quickly without upsetting a lot of users.   The service will gradually open up to the general public. Google+ enters the fray asContinue reading “Google +”

Data Visualisation

Data visualisation has unparalleled impact.   What would you rather do, wade through strings of data or see the results in one snapshot?   I grant, I’d probably want to do both in case there was another story, or nuance, I might pick out from the actual data.   Why spoil a good story before it’s evenContinue reading “Data Visualisation”