Looking ahead to 2018

The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work harder and smarter than before. As Jay Baer puts it: “If your stories are all about your products and services, that’s not storytelling. It’s aContinue reading “Looking ahead to 2018”

Digital Design: Trends

Mobile has changed the way designers and developers look at web design.   Can I verify this?   Sure can: As this post from eConsultancy summarising the TNS research commissioned by Google shows, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32% of those surveyed as comparedContinue reading “Digital Design: Trends”

Content Marketing: What to look out for in 2014

2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience forContinue reading “Content Marketing: What to look out for in 2014”

Social Media in the UK

What’s hot and what’s not in social media in the UK?   Here goes.   The UK is the most social country in the world.  Are you surpised by that?   I am.   51% of women and 49% of men in the UK use social media regularly – 52% of the population describe themselves as active social mediaContinue reading “Social Media in the UK”

Agility

Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten. And that’s the point – being timely.  If you’re after an exhaustive (but brilliant) definition of agile marketing, read this. If you’re after an exampleContinue reading “Agility”

The mobile train has left the station

Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how.   With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative andContinue reading “The mobile train has left the station”

Video Optimisation

Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content.   If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.