Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations. It’s a truism that digitising business operations, in particular marketing and communications, can… Read more “Digital IQ”
NPD Group’s recent survey released suprising insights. Tablet sales, including iPads, are not cutting into PC sales Moreover, J.P Morgan believes that tablet manufacturers who aren’t making… Read more “Tablets, a promise undelivered?”
Who plays mobile games, why, when and where?
There are numerous arguments for the propostion that media is dying. I’ll examine a few especially in light of the development of new platforms for engagement, the… Read more “Is Media Dying?”
A recent Pew study surveyed more than 3,000 American adults towards the end of 2010 to identify generations and their gadgets.