Digital Design: Trends

Mobile has changed the way designers and developers look at web design.   Can I verify this?   Sure can: As this post from eConsultancy summarising the TNS research commissioned by Google shows, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32% of those surveyed as comparedContinue reading “Digital Design: Trends”

Content Marketing: What to look out for in 2014

2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience forContinue reading “Content Marketing: What to look out for in 2014”

The mobile train has left the station

Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how.   With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative andContinue reading “The mobile train has left the station”

Technology in East Africa

Mobile technology is spurring entrepreneurial led economic growth in East Africa.   There are lessons here for the developed world too, low-cost accessible technology can be put into service for the majority of people. Technology doesn’t have to be a competitive status symbol, or just a leisure accessory.   This development was first covered by my journalistContinue reading “Technology in East Africa”

The future might be mobile, but what about the customer?

Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster offering a week’s holiday in the sun for a bargain price. All you have to do is scan the QR code, authenticate your cardholder credentials and hey prestoContinue reading “The future might be mobile, but what about the customer?”

Social Media Demographics

Ever wondered what the average age of a Facebook user is?   Does the gender balance of a social media application have an impact on what it achieves for its users?   Do, and should, demographics play a part in the way brands use social media to reach audiences?   The answer to the last question isContinue reading “Social Media Demographics”

Digital IQ

Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations.   It’s a truism that digitising business operations, in particular marketing and communications, can deliver cost benefits.   It’s equally true that this is only the case after thorough scoping and solid investment.

Tablets, a promise undelivered?

NPD Group’s recent survey released suprising insights.   Tablet sales, including iPads, are not cutting into PC sales   Moreover, J.P Morgan believes that tablet manufacturers who aren’t making iPads are actually cutting their production schedules for 2011. So, what does all this mean?