Digital Design: Trends

Mobile has changed the way designers and developers look at web design.   Can I verify this?   Sure can: As this post from eConsultancy summarising the TNS research commissioned by Google shows, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32% of those surveyed as compared […]

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2013: The Year of the Consumer

SEO success in 2013 is reliant on content, and lots of it.   High-quality, relevant content is what users want.   Austerity is one of the pressures driving and changing consumption habits.   People want what they want, and they want quality.   Success is reliant on giving people what they want.   True, long-term SEO success, […]

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Video Optimisation

Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content.   If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.

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(Paid for) Content Marketing

Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue of content marketing.   Content marketing is increasingly important for businesses for one simple reason – communication may not be expensive any more but attention is. There are five […]

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Marketing: Measurement and Strategy

I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business or marketing strategy. In every case the adage ‘if you’re not measuring, you’re not marketing’ has been true. If you don’t know what people like about what you […]

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Web Design Trends

A strong driver of changes in web and digital design, according to other trend research, is the humanisation of brands whether facing up to a SNAFU or a wholesale change to the way they operate and communicate.   I won’t bore you with the detail, instead have fun and take a look at some of these […]

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SEO for Video

SEO for Video, sounds technical and intimidating doesn’t it? It isn’t. Like most web related activities, SEO (Search Engine Optimisation) is about getting your web content seen by as many people as possible. The fun part is making sure that content is presented to the right people, relevantly.

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