Social Media Demographics

Ever wondered what the average age of a Facebook user is?   Does the gender balance of a social media application have an impact on what it achieves for its users?   Do, and should, demographics play a part in the way brands use social media to reach audiences?   The answer to the last question isContinue reading “Social Media Demographics”

Social Networks Tell A Story

We thinks of social networks and social media as ubiquitous, and maybe even amorphous.   Yet there are discernible patterns in both the usage of social networks and the approaches they take to connect people which tell a story.