Content Marketing: What to look out for in 2014

2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience forContinue reading “Content Marketing: What to look out for in 2014”

Agile Marketing

I wrote a piece about ‘Agile Marketing’ a while back.   It included links to all sorts of useful resources.   But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which hasContinue reading “Agile Marketing”

Social Media in the UK

What’s hot and what’s not in social media in the UK?   Here goes.   The UK is the most social country in the world.  Are you surpised by that?   I am.   51% of women and 49% of men in the UK use social media regularly – 52% of the population describe themselves as active social mediaContinue reading “Social Media in the UK”

Consumers: Ethics and Guilt

Consumers are increasingly turning to brands without heritage or history.   Why?   For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes.  

Agility

Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten. And that’s the point – being timely.  If you’re after an exhaustive (but brilliant) definition of agile marketing, read this. If you’re after an exampleContinue reading “Agility”

Digital ‘dark arts’

The free online encyclopaedia Wikipedia was one of the early successes of the online space.   Up there with Google or Facebook as a major online destination site, it differs from the aforementioned by studiously avoiding commercialism. The Wikipedia model relies on a communal approach to creating, editing and maintaining its entries.   There’s the rub forContinue reading “Digital ‘dark arts’”