With threats that our city centres will become ghost towns, and that working from home is killing the economy, there’s a cataclysmic tone ringing around conversations about work. The simple truth is, commuters are revolting. Why does this matter?
Change management is the bane of every organisation. For the last year I’ve been involved in devising and implementing the marketing strategy for a not-for-profit. The assumption is that the factors affecting nor-for-profits are different to those affecting conventional for-profit businesses, they’re not. The same rules apply, though the responses may vary in emphasis.