SEO success in 2013 is reliant on content, and lots of it. High-quality, relevant content is what users want. Austerity is one of the pressures driving… Read more “2013: The Year of the Consumer”
Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want… Read more “Video Optimisation”
Guess what? The secret to good inbound marketing is content.
Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue… Read more “(Paid for) Content Marketing”
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?
Is social media becoming the main source of news? Is this true to your experience? Courtesy of: Schools.com
I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business… Read more “Marketing: Measurement and Strategy”
With more than 500 million internet users, widely available high speed internet access, fragmented families, growing wealth and urbanisation, a generation of children with no siblings and… Read more “China and Social Networking”
Meta information is a powerful thing, and the Infographic of Infographics below is as really powerful a way of looking at how information can, and should, be… Read more “Infographic of Infographics”