SEO success in 2013 is reliant on content, and lots of it. High-quality, relevant content is what users want. Austerity is one of the pressures driving and changing consumption habits. People want what they want, and they want quality. Success is reliant on giving people what they want. True, long-term SEO success,Continue reading “2013: The Year of the Consumer”
Tag Archives: online publishing
Video Optimisation
Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.
Inbound Marketing
Guess what? The secret to good inbound marketing is content.
(Paid for) Content Marketing
Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue of content marketing. Content marketing is increasingly important for businesses for one simple reason – communication may not be expensive any more but attention is. There are fiveContinue reading “(Paid for) Content Marketing”
Online Video KPIs
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it is always about the bottom line.
The death of newspapers?
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?
Social Media: The News Channel?
Is social media becoming the main source of news? Is this true to your experience? Courtesy of: Schools.com
Marketing: Measurement and Strategy
I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business or marketing strategy. In every case the adage ‘if you’re not measuring, you’re not marketing’ has been true. If you don’t know what people like about what youContinue reading “Marketing: Measurement and Strategy”
China and Social Networking
With more than 500 million internet users, widely available high speed internet access, fragmented families, growing wealth and urbanisation, a generation of children with no siblings and a mistrust of government controlled media, China has seen social networking grow exponentially in the last few years. The infographic below outlines what’s behind the growth in greaterContinue reading “China and Social Networking”
Infographic of Infographics
Meta information is a powerful thing, and the Infographic of Infographics below is as really powerful a way of looking at how information can, and should, be disseminated. The infographic here is courtesy of Ivan Cash.
