2013: The Year of the Consumer

SEO success in 2013 is reliant on content, and lots of it.   High-quality, relevant content is what users want.   Austerity is one of the pressures driving and changing consumption habits.   People want what they want, and they want quality.   Success is reliant on giving people what they want.   True, long-term SEO success, […]

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Video Optimisation

Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content.   If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.

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(Paid for) Content Marketing

Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue of content marketing.   Content marketing is increasingly important for businesses for one simple reason – communication may not be expensive any more but attention is. There are five […]

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Online Video KPIs

I’ve written before about how online video and viral campaigns can benefit brands.   As with all content marketing, real measures of success go beyond mere views, it is always about the bottom line.  

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Marketing: Measurement and Strategy

I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business or marketing strategy. In every case the adage ‘if you’re not measuring, you’re not marketing’ has been true. If you don’t know what people like about what you […]

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China and Social Networking

With more than 500 million internet users, widely available high speed internet access, fragmented families, growing wealth and urbanisation, a generation of children with no siblings and a mistrust of government controlled media, China has seen social networking grow exponentially in the last few years.   The infographic below outlines what’s behind the growth in greater […]

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