Why does the topic you’re explaining matter? Why, more importantly, does it matter to your prospective customer’s life? Why will your solution or product make that person’s… Read more “Why, why, why?”
Tag: online publishing
2013: The Year of the Consumer
SEO success in 2013 is reliant on content, and lots of it. High-quality, relevant content is what users want. Austerity is one of the pressures driving… Read more “2013: The Year of the Consumer”
Video Optimisation
Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want… Read more “Video Optimisation”
Inbound Marketing
Guess what? The secret to good inbound marketing is content.
(Paid for) Content Marketing
Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue… Read more “(Paid for) Content Marketing”
Online Video KPIs
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”
The death of newspapers?
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?
