Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes. (more…)
Earlier this year this wonderful response to Abercrombie & Fitch’s ‘brand’ police was issued by the gang at #Fitchthehomeless. As per my earlier post, it challenges the rather nasty assumptions at the heart of some brand marketing.
Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too… Read more “Agility”
Why does the topic you’re explaining matter? Why, more importantly, does it matter to your prospective customer’s life? Why will your solution or product make that person’s… Read more “Why, why, why?”
Guess what? The secret to good inbound marketing is content.