Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue of content marketing. Content marketing is increasingly important for businesses for one simple reason – communication may not be expensive any more but attention is. There are fiveContinue reading “(Paid for) Content Marketing”
If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression (like this blog), are changing publishing. Paywalls have been used by publishers as a means of shoring up revenues. Yet the real costs are being borne by youContinue reading “Publishing, it’s time to change”
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?
A clever infogfraphic by Sheldrake and Karoshikula outlining the fast changing nature of content production. Source: PhilipSheldrake.com