SEO success in 2013 is reliant on content, and lots of it. High-quality, relevant content is what users want. Austerity is one of the pressures driving… Read more “2013: The Year of the Consumer”
Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want… Read more “Video Optimisation”
Guess what? The secret to good inbound marketing is content.
Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue… Read more “(Paid for) Content Marketing”
To put it another way, “it’s all about the economy stupid!”.
Marketing has changed, fundamentally. Integrated approaches to marketing are where it’s at. Brands need to evolve their strategies to keep up. And are they? No,… Read more “Get with the times”
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?
This infographic from Baynote tells the story about your data, social networks and how you are ultimately a target.
Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster… Read more “The future might be mobile, but what about the customer?”
I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business… Read more “Marketing: Measurement and Strategy”