I’m often asked how strategic thinking can be turned into action. The answer, as with most things in life, is to strip out
Change management is the bane of every organisation. For the last year I’ve been involved in devising and implementing the marketing strategy for a not-for-profit. The assumption is that the factors affecting nor-for-profits are different to those affecting conventional for-profit businesses, they’re not. The same rules apply, though the responses may vary in emphasis.