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Ever wondered what the average age of a Facebook user is? Does the gender balance of a social media application have an impact on what it achieves for its users? Do, and should, demographics play a part in the way brands use social media to reach audiences? The answer to the last question is […]
Read More Social Media DemographicsFor CEOs, the benefits of social media are no longer just rumors or wishful thinking. How are CEOs using social media? What exactly are the benefits? And most importantly, what does the future hold for social media and the world of business?
Read More The social CEOIn a rare idle moment I came across this feed on LinkedIn showing David Cameron’s ‘social’ post up against Ashton Kutcher’s ‘how not to do social media’. The unintended juxtaposition raised a smile.
Read More Politicians and social mediaWe thinks of social networks and social media as ubiquitous, and maybe even amorphous. Yet there are discernible patterns in both the usage of social networks and the approaches they take to connect people which tell a story.
Read More Social Networks Tell A Story