The mobile train has left the station

Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how.   With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative andContinue reading “The mobile train has left the station”

The future might be mobile, but what about the customer?

Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster offering a week’s holiday in the sun for a bargain price. All you have to do is scan the QR code, authenticate your cardholder credentials and hey prestoContinue reading “The future might be mobile, but what about the customer?”