2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience forContinue reading “Content Marketing: What to look out for in 2014”
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how. With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative andContinue reading “The mobile train has left the station”
Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster offering a week’s holiday in the sun for a bargain price. All you have to do is scan the QR code, authenticate your cardholder credentials and hey prestoContinue reading “The future might be mobile, but what about the customer?”
NPD Group’s recent survey released suprising insights. Tablet sales, including iPads, are not cutting into PC sales Moreover, J.P Morgan believes that tablet manufacturers who aren’t making iPads are actually cutting their production schedules for 2011. So, what does all this mean?
A recent Pew study surveyed more than 3,000 American adults towards the end of 2010 to identify generations and their gadgets.
A clever infogfraphic by Sheldrake and Karoshikula outlining the fast changing nature of content production. Source: PhilipSheldrake.com
The continuing theme of 2011, in my view, will be the recession affecting Europe, the UK and USA. Despite growing markets elsewhere in the world, the fact remains that these are the home markets for many iconic brands and aspirational / developing trends. The continuing recession will act as a spur to ingenuity and inventiveness,Continue reading “2011: Predictions”