2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience… Read more “Content Marketing: What to look out for in 2014”
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences,… Read more “The mobile train has left the station”
Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster… Read more “The future might be mobile, but what about the customer?”
According to JP Morgan, Kindle Fire (Amazon’s challenge to the iPad) will affect Apple’s tablet sales this quarter. JP Morgan has lowered its forecast for iPad numbers… Read more “iPad challenged by Kindle Fire?”
NPD Group’s recent survey released suprising insights. Tablet sales, including iPads, are not cutting into PC sales Moreover, J.P Morgan believes that tablet manufacturers who aren’t making… Read more “Tablets, a promise undelivered?”
There are numerous arguments for the propostion that media is dying. I’ll examine a few especially in light of the development of new platforms for engagement, the… Read more “Is Media Dying?”
A recent Pew study surveyed more than 3,000 American adults towards the end of 2010 to identify generations and their gadgets.