Change Management

Change management is the bane of every organisation. For the last year I’ve been involved in devising and implementing the marketing strategy for a not-for-profit.   The assumption is that the factors affecting nor-for-profits are different to those affecting conventional for-profit businesses, they’re not.   The same rules apply, though the responses may vary in emphasis.

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What is missing?

One in five mammals, one in three amphibians, one in eight birds and one in three fish of those so far assessed are under threat of extinction. The assumption that we in the developed world are doing a better job at conservation is also shaken by the ‘What is missing’ initiative.

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Do Good & Add Value

I’ve written before about how companies that add value for customers will be the ones that succeed. As if on cue, here comes an interactive infographic from Levi’s which highlights their new range of jeans which uses far less water in maufacture and whose production ensures that the water used in making them leaves the […]

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Social Media Demographics

Ever wondered what the average age of a Facebook user is?   Does the gender balance of a social media application have an impact on what it achieves for its users?   Do, and should, demographics play a part in the way brands use social media to reach audiences?   The answer to the last question is […]

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Social Video

What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video.  Some of the findings may surprise you.

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Nature by numbers

This inspiring short film by Cristobal Vila and Eterea Studios explains the mathematics behind nature’s deceptively simple and beautiful forms better than words ever could.

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China and Social Networking

With more than 500 million internet users, widely available high speed internet access, fragmented families, growing wealth and urbanisation, a generation of children with no siblings and a mistrust of government controlled media, China has seen social networking grow exponentially in the last few years.   The infographic below outlines what’s behind the growth in greater […]

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