What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common? (more…)
Is Google’s strategy for gaming SEO by encouraging people to use Google+ going to work?
Google’s Project Re:Brief set itself the challenge of reimagining classic ads for the modern day. Conveniently, this initiative also shows off Google’s own technology. The… Read more “A new look at Digital Advertising”
What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic… Read more “Social Video”
It may sound unexciting, but the transition from human editors and curators to algorithmic engines powering the likes of Google and Facebook is changing what we see,… Read more “How algorithms control online information”
Google’s recent rollout of multiple admin logins for Google+ business pages removes one of the main barriers to entry for many corporates. Other new and enhanced features… Read more “Google+ rolls out multiple admin access”
For CEOs, the benefits of social media are no longer just rumors or wishful thinking. How are CEOs using social media? What exactly are the benefits? And… Read more “The social CEO”