Poem Portraits

Poem Portraits is brought to you by Google. It’s an art experiment, part crowdsourced, and part AI driven, learning as it goes.  Donate a word to become part of an ever evolving collective poem and create your own POEM PORTRAIT – Try out Poem Portraits It’s diverting, but I’m not sure the quality is whatContinue reading “Poem Portraits”

Online Nation

Ofcom’s Online Nation was released yesterday. It offers a useful insight into how and why people in the UK use online tools and resources. And the findings may surprise some. They should. Check out the really handy thread from Rob Blackie which summarises the reports main findings – then get your grandparents to teach youContinue reading “Online Nation”

Youth 100: What 18-24 Year Olds think about Brands

What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common?  

Social Video

What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video.  Some of the findings may surprise you.

How algorithms control online information

It may sound unexciting, but the transition from human editors and curators to algorithmic engines powering the likes of Google and Facebook is changing what we see, when and how. Ethical considerations are flexible and are, in my view, necessarily human decisions.   The mechanised approach to managing online data takes little account of ethics.   ThisContinue reading “How algorithms control online information”

Why Google+ just might work, or then again . . .

Google+ is the search giant’s latest social venture.   There’s been a lot of negative reaction to Google’s past social ventures. Google Wave was cast into the dustbin of history largely because of a lack of mass adoption – there was little actually wrong with it.   Ditto Google Buzz.    Perhaps with Google+, Google has created somethingContinue reading “Why Google+ just might work, or then again . . .”

Google +

Will Google succeed in taking on Facebook?   What do you think? Google is only releasingGoogle+ via invite to limited numbers.    That way they can react quickly to feedback and implement changes quickly without upsetting a lot of users.   The service will gradually open up to the general public. Google+ enters the fray asContinue reading “Google +”

SEO for Video

SEO for Video, sounds technical and intimidating doesn’t it? It isn’t. Like most web related activities, SEO (Search Engine Optimisation) is about getting your web content seen by as many people as possible. The fun part is making sure that content is presented to the right people, relevantly.