For CEOs, the benefits of social media are no longer just rumors or wishful thinking. How are CEOs using social media? What exactly are the benefits? And… Read more “The social CEO”
Or how technology and social media might have changed things, not necessarily for the better . . . it’s always a balancing act:
Is it worth getting involved in creating Google+ branded pages, and if so how? And why?
Google+ is the search giant’s latest social venture. There’s been a lot of negative reaction to Google’s past social ventures. Google Wave was cast into the dustbin… Read more “Why Google+ just might work, or then again . . .”
Will Google succeed in taking on Facebook? What do you think? Google is only releasingGoogle+ via invite to limited numbers. That way they can react quickly… Read more “Google +”
We thinks of social networks and social media as ubiquitous, and maybe even amorphous. Yet there are discernible patterns in both the usage of social networks and… Read more “Social Networks Tell A Story”
Digital Marketing is not just about marketing using online channels. Digital Marketing is very much about creating links to the real world and updating the offline experience.