Youth 100: What 18-24 Year Olds think about Brands

What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common?  

Social Media Demographics

Ever wondered what the average age of a Facebook user is?   Does the gender balance of a social media application have an impact on what it achieves for its users?   Do, and should, demographics play a part in the way brands use social media to reach audiences?   The answer to the last question isContinue reading “Social Media Demographics”

Social Video

What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video.  Some of the findings may surprise you.

Why Google+ just might work, or then again . . .

Google+ is the search giant’s latest social venture.   There’s been a lot of negative reaction to Google’s past social ventures. Google Wave was cast into the dustbin of history largely because of a lack of mass adoption – there was little actually wrong with it.   Ditto Google Buzz.    Perhaps with Google+, Google has created somethingContinue reading “Why Google+ just might work, or then again . . .”

Google +

Will Google succeed in taking on Facebook?   What do you think? Google is only releasingGoogle+ via invite to limited numbers.    That way they can react quickly to feedback and implement changes quickly without upsetting a lot of users.   The service will gradually open up to the general public. Google+ enters the fray asContinue reading “Google +”

Social Networks Tell A Story

We thinks of social networks and social media as ubiquitous, and maybe even amorphous.   Yet there are discernible patterns in both the usage of social networks and the approaches they take to connect people which tell a story.