Social Media Demographics

Ever wondered what the average age of a Facebook user is?   Does the gender balance of a social media application have an impact on what it achieves for its users?   Do, and should, demographics play a part in the way brands use social media to reach audiences?   The answer to the last question is […]

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Social Video

What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video.  Some of the findings may surprise you.

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The social CEO

For CEOs, the benefits of social media are no longer just rumors or wishful thinking. How are CEOs using social media? What exactly are the benefits? And most importantly, what does the future hold for social media and the world of business?

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Google +

Will Google succeed in taking on Facebook?   What do you think? Google is only releasingGoogle+ via invite to limited numbers.    That way they can react quickly to feedback and implement changes quickly without upsetting a lot of users.   The service will gradually open up to the general public. Google+ enters the fray as […]

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