I’ve been busy for the last 10 months working with a brilliant London based charity providing services for adults with learning disabilities, PLUS. I approached PLUS with… Read more “Brand Repositioning”
To put it another way, “it’s all about the economy stupid!”.
I couldn’t agree more with the sentiment that men of quality do not fear equality. I’m amazed that some men think it demeaning to cook or clean,… Read more “Men of quality do not fear equality”
Change management is the bane of every organisation. For the last year I’ve been involved in devising and implementing the marketing strategy for a not-for-profit. The assumption… Read more “Change Management”
This is a great example of media promoting a cause. Disco grew out of marginalised subcultures – black, Latino and gay – with an inherent message of… Read more “Quiet genius”
Marketing has changed, fundamentally. Integrated approaches to marketing are where it’s at. Brands need to evolve their strategies to keep up. And are they? No,… Read more “Get with the times”
If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression… Read more “Publishing, it’s time to change”