Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes. (more…)
By creating false standards of beauty we undermine ourselves. Its not big or clever.
China, like India, is changing rapidly. The drivers of the change and the reactions to it differ between both countries. Rapid urbanisation, an increase in accesss to… Read more “Changing China”
Billed as the worldwide advertising and design competition that has no rules, The Chip Shop Awards recognises creativity with no boundaries and no rules. I love it… Read more “The Chip Shop Awards [NSFW]”
I’ve been busy for the last 10 months working with a brilliant London based charity providing services for adults with learning disabilities, PLUS. I approached PLUS with… Read more “Brand Repositioning”
To put it another way, “it’s all about the economy stupid!”.
I couldn’t agree more with the sentiment that men of quality do not fear equality. I’m amazed that some men think it demeaning to cook or clean,… Read more “Men of quality do not fear equality”
Change management is the bane of every organisation. For the last year I’ve been involved in devising and implementing the marketing strategy for a not-for-profit. The assumption… Read more “Change Management”
This is a great example of media promoting a cause. Disco grew out of marginalised subcultures – black, Latino and gay – with an inherent message of… Read more “Quiet genius”
Marketing has changed, fundamentally. Integrated approaches to marketing are where it’s at. Brands need to evolve their strategies to keep up. And are they? No,… Read more “Get with the times”