Consumers: Ethics and Guilt

Consumers are increasingly turning to brands without heritage or history.   Why?   For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes.  

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Changing China

China, like India, is changing rapidly.   The drivers of the change and the reactions to it differ between both countries.   Rapid urbanisation, an increase in accesss to education and educational attainment and better health are just some of the causes and effects of these changes.   Add to the mix a transition from production towards services […]

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Brand Repositioning

I’ve been busy for the last 10 months working with a brilliant London based charity providing services for adults with learning disabilities, PLUS.   I approached PLUS with a proposal to reposition their brand.   I’ll spare you the lengthy detail – you can see what was achieved here:

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Change Management

Change management is the bane of every organisation. For the last year I’ve been involved in devising and implementing the marketing strategy for a not-for-profit.   The assumption is that the factors affecting nor-for-profits are different to those affecting conventional for-profit businesses, they’re not.   The same rules apply, though the responses may vary in emphasis.

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Quiet genius

This is a great example of media promoting a cause.   Disco grew out of marginalised subcultures – black, Latino and gay – with an inherent message of unity and self-expression.   Now, English Disco Lovers are aiming to take the English Defence League (a far-right bunch of thugs) no. 1 position on Google.    Go on, do […]

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Get with the times

Marketing has changed, fundamentally.   Integrated approaches to marketing are where it’s at.   Brands need to evolve their strategies to keep up.   And are they?   No, not as they should.   Come on, get with the times!

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