War has become a metaphor much-used by politicians in recent weeks – ‘the battle against this deadly virus‘. It looks more and more like a sad hangover from the jingoistic bluster of the farce that was Brexit.
The continuing theme of 2011, in my view, will be the recession affecting Europe, the UK and USA. Despite growing markets elsewhere in the world, the fact remains that these are the home markets for many iconic brands and aspirational / developing trends. The continuing recession will act as a spur to ingenuity and inventiveness,Continue reading “2011: Predictions”