With threats that our city centres will become ghost towns, and that working from home is killing the economy, there’s a cataclysmic tone ringing around conversations about work. The simple truth is, commuters are revolting. Why does this matter?
Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations. It’s a truism that digitising business operations, in particular marketing and communications, can deliver cost benefits. It’s equally true that this is only the case after thorough scoping and solid investment.