The social CEO

For CEOs, the benefits of social media are no longer just rumors or wishful thinking. How are CEOs using social media? What exactly are the benefits? And most importantly, what does the future hold for social media and the world of business?

Read More The social CEO

Digital ‘dark arts’

The free online encyclopaedia Wikipedia was one of the early successes of the online space.   Up there with Google or Facebook as a major online destination site, it differs from the aforementioned by studiously avoiding commercialism. The Wikipedia model relies on a communal approach to creating, editing and maintaining its entries.   There’s the rub for […]

Read More Digital ‘dark arts’

SEO for Video

SEO for Video, sounds technical and intimidating doesn’t it? It isn’t. Like most web related activities, SEO (Search Engine Optimisation) is about getting your web content seen by as many people as possible. The fun part is making sure that content is presented to the right people, relevantly.

Read More SEO for Video

Madness . . .

The opening weeks of 2011. An increase in VAT (Value Added Tax) by the Government from 17.5% to 20%. Marketing budgets, by contracts, have increased by 0.5% at the end of Q3 2010 according to the IPA Bellwether Report. Client-side decision makers will have to bargain keenly with agencies, perhaps even revisit existing contracts and […]

Read More Madness . . .

2011: Predictions

The continuing theme of 2011, in my view, will be the recession affecting Europe, the UK and USA.   Despite growing markets elsewhere in the world, the fact remains that these are the home markets for many iconic brands and aspirational / developing trends. The continuing recession will act as a spur to ingenuity and inventiveness, […]

Read More 2011: Predictions