Technology in East Africa

Mobile technology is spurring entrepreneurial led economic growth in East Africa.   There are lessons here for the developed world too, low-cost accessible technology can be put into service for the majority of people. Technology doesn’t have to be a competitive status symbol, or just a leisure accessory.   This development was first covered by my journalist […]

Read More Technology in East Africa

Get with the times

Marketing has changed, fundamentally.   Integrated approaches to marketing are where it’s at.   Brands need to evolve their strategies to keep up.   And are they?   No, not as they should.   Come on, get with the times!

Read More Get with the times

Publishing, it’s time to change

If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression (like this blog), are changing publishing. Paywalls have been used by publishers as a means of shoring up revenues. Yet the real costs are being borne by you […]

Read More Publishing, it’s time to change

We’re changing the world

Science tells us that we are now in the geological epoch known as the Holocene. This era has lasted for 12,000 years and encompasses the rise of humanity since the last ice age. Some scientists now think we have actually entered a new era, called the Anthropocene, an era in which the world no longer […]

Read More We’re changing the world

Social Media Demographics

Ever wondered what the average age of a Facebook user is?   Does the gender balance of a social media application have an impact on what it achieves for its users?   Do, and should, demographics play a part in the way brands use social media to reach audiences?   The answer to the last question is […]

Read More Social Media Demographics

Social Video

What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video.  Some of the findings may surprise you.

Read More Social Video

Digital IQ

Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations.   It’s a truism that digitising business operations, in particular marketing and communications, can deliver cost benefits.   It’s equally true that this is only the case after thorough scoping and solid investment.

Read More Digital IQ