Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want… Read more “Video Optimisation”
Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue… Read more “(Paid for) Content Marketing”
To put it another way, “it’s all about the economy stupid!”.
Mobile technology is spurring entrepreneurial led economic growth in East Africa. There are lessons here for the developed world too, low-cost accessible technology can be put into… Read more “Technology in East Africa”
Marketing has changed, fundamentally. Integrated approaches to marketing are where it’s at. Brands need to evolve their strategies to keep up. And are they? No,… Read more “Get with the times”
If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression… Read more “Publishing, it’s time to change”
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?